Opinion | The pandemic won't just radically reshape the 2020 election, it'll change how politicians campaign for years to come. By davidchasecohen
A young supporter wears a Trump 2020 mask as he listens to US President Donald Trump speak during a campaign rally at the BOK Center on June 20, 2020 in Tulsa, Oklahoma.Coronavirus pandemic measures such as social distancing have completely changed what political campaigns look like in 2020.Campaigns have to come up with meaningful ways to reach voters virtually — not just with Facebook posts or tweets — in order to be successful.
That's because the challenges of campaigning in an era of social distancing are a more intense version of a central problem that call candidates must address, even outside a pandemic — namely, how to generate meaningful digital interaction with voters at scale.While social media has become a staple of modern campaigns, simply re-tweeting your favorite candidate or liking a Facebook post does not move the needle.
A number of promising experiments are already in progress. If successful, they could upend the modern campaign playbook for years to come, even after candidates start knocking on doors again. Another candidate in Houston hosted a fundraiser at a drive-in. It included a campaign video followed by the evening's feature presentation: the movie "Casablanca."
Candidates in state legislative races, for example, traditionally rely the most on door knocking and direct voter engagement, as they otherwise have limited budgets for paid advertising and typically get little press coverage. This November marks the last election before redistricting in 2021, when state lawmakers will redraw Congressional districts, shaping the balance of power nationally for the next decade.
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