Covid-19: A smarter way to register your dine-in customers ... for free at MuLahRewards!
Monday, 04 May 2020 12:58 PM MYTA step-by-step guide to how the Covid-19 Customer Walk-In Registry System works — Pictures courtesy of MulahRewards.comin New Zealand started. We were not greeted with warm smiles but forms to fill with our details: names, contact number, name of hotel.
Restaurants and cafes are now allowed to serve dine-in customers, subject to standard operating procedures which include social distancing and recording the names and telephone numbers of customers and the dates of their visit.For the food and beverage industry, however, which has been hit hard by the ongoing lockdown, even operating with conditions may appear to be a lifeline.
Founded in 2016, Mulah is a homegrown customer relationship management company that helps brick-and-mortar businesses collect and utilise their data to grow. These include Go Noodle House, Tai Thong Group, Nippon Sushi Group, Penang Chendul, Paradise Group, Vivo Pizza, Purple Cane Restaurants and others.
Samuel further adds that businesses don’t have to download any app to use this system. He says, “You just need to have an A4 paper with your QR Code printed on it to use it.”system automatically detects if customers are already checked in and will only allow customers who are already checked in to check out. Furthermore, customers don’t need to register their information each time they dine in.
Nonetheless, one grey area remains — whether the restaurants and cafés will be able to use this data to reach out to their customers. Samuel observes, “If you do not ask for consent from the customer to use their data for marketing communication purposes, you should not be able to. However, we will include a consent for marketing communication checkbox for customers.”
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