A study reveals that pairing information about the health risks of alcohol with practical advice, such as counting drinks, can effectively encourage people to drink less.
Researchers discovered an effective way to encourage people to drink less alcohol. For the study, three surveys were filled out: 7,995 people completed the first, 4,588 of those people completed the second three weeks later, and 2,687 people finished the final survey three weeks after that. The participants were split up into different groups and shown different advertisements and messages about drinking.
One combination stood out, compared to a control group: A TV ad linking booze and cancer, together with a suggestion to keep count of your drinks, was one of the most effective at getting people to try and cut down on alcohol intake. It was also the only combination where people actually did significantly reduce their alcohol consumption over the six weeks. Other approaches – like encouraging people to decide on a number of drinks and then stick to it – did prompt some of the volunteers to try and cut down, but there was a clear winner based on the people taking part in this research..'It's important information that drinkers should have access to. But telling people alcohol causes cancer is just part of the solution – we also need to give them ways to take action to reduce their ris
HEALTH ALCOHOL CONSUMPTION PUBLIC HEALTH RISK REDUCTION STUDY
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