Below are three techniques top UI designers are using to captivate their audiences.
This confusion and complexity can turn people away, which is obviously not the intended result. Apple’s command of minimalistic design does the opposite, which is why it’s become the tech company’s hallmark. A simple but stunning styleA new interface design technique, known as"scrollytelling," combines user interaction with storytelling. Different parts of the narrative appear as people scroll through a website or app.
Scrollytelling creates a nearly effortless experience for the user. It’s also dynamic, unfolding the way a movie plot does on the big screen. People are hooked, waiting for the next bit of information that will make the story come together. To get to the next part, all they have to do is scroll. There aren’t any intrusive pop-ups or other distractions to make them leave.
As a design technique, scrollytelling requires knowing how to tell a tale. You want a beginning, middle and end. Plus, you must get inside your user’s head to grasp what type of narratives engage them. Do they want to learn about your this way on a landing page? Do they want step-by-step instructions on a product page? Start by determining where conveying a message in visual, bite-sized portions makes the most sense.Technology doesn’t remain stagnant. As a result, neither do users’ expectations. Although many people still expect to use a keyboard and mouse to interact with digital products, the norm is shifting. Voice-activated and AI tools are changing the capabilities users have at their disposal.
If your designs aren’t integrating these functions, people could come to see them as archaic. Yes, there’s a bit of nostalgia at work when a Gen Xer sees photos of a PC with a floppy disk drive. But do they want to go back to using old tech when it’s so much easier to save data to the cloud? Probably not.will use a voice assistant. And the percentage is already higher among younger demographics.
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