In the evolving landscape of modern business, two significant trends have emerged as driving forces for change: the customer-centric marketing approach and data privacy.
Training of such a kind of AI doesn't use sensitive data with respect to legislation such as GDPR and CCPA, which reflects the global recognition of the need to safeguard individuals' privacy rights.
The underlying principle revolves around constructing precise customer groups based on their behaviors and preferences while avoiding any linkage to personal information. Segmentation, when harnessed effectively, serves a purpose beyond marketing by fostering a customer-oriented approach across all facets of your business. This approach not only enhances marketing efforts but also instills a sense of being valued, understood and cared for by your customers.
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