A virtual try-on program ultabeauty launched four years ago is now experiencing a surge in usage.
A virtual try-on program Ulta Beauty launched four years ago is now experiencing a surge in usage during the coronavirus.
Since the onset of the coronavirus, GlamLab usage has increased four times, with more than 13 million shade try-ons in the last two months, according to Prama Bhatt, Ulta Beauty chief digital officer. The retailer is now marketing the program as an alternative to physical product testers as it welcomes customers back in-store.
On May 11, Ulta reopened 180 doors across states such as Arkansas, Nebraska, Oklahoma, South Dakota, Tennessee, Texas and Utah, at limited occupancy. A representative for the retailer said though it did not have precise information regarding Monday’s turnout, “guest and associate enthusiasm was strong with safety measures in place.”While some of the reopened stores will resume offering hair services, none will have product testing available.
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