Coty kicked off its UndefineBeauty campaign Monday, taking aim at dictionaries’ definitions of beauty.
Coty chief executive officer Sue Y. Nabi has also penned a letter to major dictionaries requesting revisions, which was also signed by the company’s executive committee and senior leadership team.
“Seen through the lens of today’s society and values, the definition of beauty hasn’t aged well. Of course, not all people are impacted by, or feel excluded by these definitions. But the implicit ageism and sexism in the examples were born in a different time. We believe it’s time to bridge the gap — time to bring the definition to where society is today.
Conjunctively with Nabi’s open letter, the company has also inaugurated a petition on Change.org calling for the definition changes in dictionaries. “At Coty, we believe that no one can control or dictate what is, or is not, beautiful,” Nabi continued. “That is why the campaign to #UndefineBeauty aims to ‘undefine’ rather than simply ‘redefine’ beauty, so that no one feels excluded by the definition or examples that accompany it.”
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