Drop will continue to target enthusiasts.
According to Drop CEO Jef Holove, the retailer intends to continue to use an “enthusiast-led product development” approach. “With a worldwide sales and logistics footprint, we’ll be able to make Drop products more widely available, faster, while retaining the enthusiast-led product development that has seen millions of fans trust Drop for their setup and hardware,” Holove said of the Corsair partnership.
“You’ll see new products from us soon that Corsair is just as excited about as we were in creating them. You’ll see new collabs with community favorites. Access to a world class supply chain will make getting you those products more reliable,”. “And finally, we’ll have the wherewithal to remain here for you, listen to you, continue to expand the convenience of an in-stock model, and hunt down and present to you cool stuff.
Corsair already produces a wide range of mechanical keyboards, and more recently has been moving to make them more customizable with features like . But Corsair’s keyboards target a different market from Drop’s, with a focus on gaming performance rather than typing feel.
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