A few stores are going a step farther than offering curbside pickup of online purchases, building up their window displays and adding colorful touches to sidewalk services to bring back some of the serendipity and fun of pre-pandemic shopping
Although government restrictions have loosened since the start of the pandemic, many stores in so-called nonessential sectors still aren’t letting customers inside, whether by official order or the owner’s decision. Those that welcome shoppers through the doors still often limit foot traffic to maintain social distancing. The result has been a brutal period for retailers.
Customers can enter Stoney Clover Lane LLC’s lifestyle accessories stores in Palm Beach, Fla., and East Hampton, N.Y., but executives know not everyone wants to shop in person during the pandemic—a problem for a retailer that specializes in bags and pouches that shoppers customize in-store. The company now offers a “menu” of premade accessories, such as a pouch with the word “travel” on it, that people can choose from on the premises, order for quick pickup or buy online.
The stores have revamped their window displays, which before the pandemic showed off the newest items, to incorporate staples such as tank tops as well. “That’s the challenge—stores aren’t designed yet to do this,” Mr. Fawkes said. “And a lot of retailers aren’t going to step up.”But restrictions are being tightened again in some places as coronavirus cases continue to surge. And shoppers themselves may press the issue. A survey published in May by Forrester Research Inc. found that 42% of consumers didn’t plan to re-enter store premises, even when they were allowed to.
Michelle Delgado, co-owner of Stay Forever, said she worried that the store would lose business to competitors that let customers enter. But sales have remained steady, even without in-store browsing, she said.
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