Brand favourability for Corona has dropped from 75% to 51% in two months against the backdrop of the coronavirus outbreak. FMTNews FMTLifestyle
The phrase ‘38% of Americans’ was trending Friday on Twitter following a survey showing that proportion of beer drinkers ‘would not buy Corona under any circumstances now’.
The phrase “38% of Americans” was trending Friday on Twitter following a survey showing that proportion of beer drinkers “would not buy Corona under any circumstances now.” “While the brand has claimed that consumers understand there’s no linkage between the virus and the beer company, this is a disaster for the Corona brand,” Torossian said in a statement.The survey results were supported by a report from market analysis firm YouGov that pointed to an uptick in internet searches for phrases like “Corona beer virus” that was weighing on brand reputation.
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