Coperni Brings Parisian Chic to Shanghai With Machine-A Pop-up

The event also marked the label’s cofounders’ first China visit after COVID-19.

hosted a livestreamed chat with cofounders of the label, Sébastien Meyer and Arnaud Vaillant, on Xiaohongshu, the popular social-commerce platform.

Ready-to-wear, handbags and accessories from its latest collections, including variations of the popular classic Swipe Bag, priced around 600 euros, and the Horn Hoodie, priced at 290 euros, were displayed prominently in the multibrand store. “Coperni has been one of the most exciting brands to watch because they combine, in the perfect sense, innovation with new ideas, new concepts, but they also make it about fashion, very sellable, very well-made fashion,” said

“They’ve created a whole audience that’s also very passionate about fashion, which is the common ground we have together,” Karelis continued. “For me, they will probably soon lead a very big house or build a very big house out of Coperni.”. Last week it launched a pop-up with Boon the Shop in Seoul. A permanent shop-in-shop recently opened at Printemps. Next up, the brand is in talks to host its next pop-up in Dubai.follows to account for around 10 percent of overall sales.

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