BEIJING/SHANGHAI (Reuters): Apron-clad Zhang Xuesi adjusted the flame on his cooking stove, while wielding a spatula to flip in his pan the ingredients for a dish of Cantonese-style prawns coated in breadcrumbs.
"It ruins the dish if you burn the breadcrumbs," he said into the camera on his mobile telephone, advising hundreds of viewers of his livestream to maintain a small flame.
Downloads of the top five recipe apps more than doubled in February to 2.25 million at China's app stores, such as Xiachufang, from January's 1 million, said research firm Sensor Tower. "We have never gained new users with such speed since we launched the service in 2012," said founder and chief executive Norma Chu.
Besides watching cooking shows, she reads users' comments to learn from their mistakes, she said, with the only downside of her experiments being the washing up afterwards.
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