Eorzea meets Soylent.
aimed at people with medical conditions who have difficulty putting on healthy weight. To that end, it had to work on improving its taste, while also realizing that people were drawn to the idea of “healthy alternatives” despite not fully knowing what that means.
Soylent, largely considered the OG of startup food tech, isn’t alone in this marketing pivot. Romeo Stevens, the formulator of, explained that the company “went through over 100 prototypes and consulted with people who handle total dietary replacement for medical purposes,” but declined to respond to further emails.
It’s a little depressing that if our ability to survive the world hinged upon eating one thing for an indefinite period of time, certain techbros would have an advantage over people who value taste and variety as oft-overlooked factors in mental and emotional health.
The Culinarian quest is, if anything, an optimistic message that we should have more Debroyes and fewer Galveroches in food tech, and that more RPGs can andapproach food as more than throwaway consumables.
“I tried a sip of Huel once, that was as much as I could stand,” says Grossman. “I honestly can’t tell if they’re a good idea. On the one hand if you can’t change a culture that thinks of food as fuel, make a better fuel? Maybe it makes sense? But then it perpetuates the idea.”
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