For those 84 percent of U.S. adults expected to celebrate Mother’s Day, it’s time to start shopping.
According to the survey, consumers plan to spend $274.02 per person, the highest in the history of the survey and up from the previous record high of $245.76 in 2022. The top spenders are those ages 35 to 44, who are expected to spend an average of $382.26 on Mother’s Day. Of those celebrating, most are purchasingSimilar to previous years, the most popular gifts to give are flowers , greeting cards , and special outings such as dinner or brunch . Consumers will spend a total of $7.
As for the criteria in purchasing gifts, respondents said the most important factors include finding items that are unique or different , or those that create a special memory . In addition to online and department stores , consumers are planning to shop at specialty stores , local and small businesses and discount stores . In addition, more are looking at product subscription boxes, with 46 percent interested in this option, up from 39 percent last year.
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