Nearly half (47%) of US consumers say they’re frustrated by the growing number of subscriptions and services required to watch what they want
This is an excerpt from a story delivered exclusively to Business Insider Intelligence Digital Media Briefing subscribers. To receive the full story plus other insights each morning,As the SVOD market continues to expand and fragment, providers and distributors will need to address rising consumer frustration with the overwhelming number of options available, asin late 2017, and several major new entrants are still on the way: Disney , WarnerMedia , and Apple .
Growing fragmentation of the SVOD market is causing sub fatigue. Nearly half of US consumers say they're frustrated by the growing number of subscriptions and services required to watch what they want, per Deloitte. The major players know that, and it's likely a major reason why they've prioritized content scale for direct-to-consumer video services.
As subscriptions multiply in US households, content discovery and navigation will become growing consumer pain points. As consumers become increasingly savvy consumers of SVOD, they're building their own content bundles from multiple service providers: The average US consumer subscribes to three SVOD services, per Deloitte. But proliferating services has made content discovery and selection increasingly cumbersome, and has intensified consumer frustrations with divergent offerings.
Aggregation could solve for rising consumer frustrations related to content discovery and selection across divergent services.
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