Consumer Reports recently found that the Chinese-owned video app TikTok uses the same techniques as Google and Facebook to track users across the web — even if they don’t use the TikTok app.
recently found that the Chinese-owned video app TikTok uses the same techniques as Google and Facebook to track users across the web — even if they don’t use the TikTok app.claims that while many users may be aware that websites collect information on users, which Google and Facebook have used to dominate the advertising business, the Chinese-owned app TikTok uses many of the same techniques to track users across the web – even when they don’t use the app.
Shouzi Chew, chief executive officer of TikTok Inc., during an interview for an episode of “The David Rubenstein Show: Peer-to-Peer Conversations” at the TikTok office in New York, U.S., on Thursday, Feb. 17, 2022. ByteDance Ltd.’s TikTok has emerged as the top challenger to the social media dominance of Meta Platforms Inc., the parent company of Facebook and Instagram.
Companies such as TikTok embed trackers called “pixels” in other websites which record a user’s actions. Then TikTok uses this information to target ads to potential customers and measure the success rate of their ads.asked security firm Disconnect to scan 20,000 websites for TikTok pixels. Some of the biggest sites that featured the pixel had domains ending “.org,” “.edu,” and “.gov,” many of which dealt with sensitive information.
Patrick Jackson, the chief technology officer at Disconnect, commented: “I was genuinely surprised that TikTok’s trackers are already this widespread. I think people are conditioned to think, ‘Facebook is everywhere, and whatever, they’re going to get my data.’ I don’t think people connect that with TikTok yet.”
Melanie Bosselait, a TikTok spokesperson, commented on how the company uses the data, stating: “Like other platforms, the data we receive from advertisers is used to improve the effectiveness of our advertising services.” The data “is not used to group individuals into particular interest categories for other advertisers to target.”
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