Frustrated that she couldn’t find a chemical-free sunscreen for her Black, infant daughter with eczema-prone skin, this mom created one. With the help of chemists, she developed Baby Donna, a sunscreen specifically made for Black and brown skin.
Baby Donna founder Dalaise Hickey created a sunscreen specifically for Black and brown babies.Sign up to get positive Black news stories, words of affirmation and weekly curated playlists delivered to your inbox twice a week:Way before Dalaise Hickey founded the first and only Black-owned mineral sunscreen formulated for melanated babies, she was adjusting to a beauty industry that only catered to fairer skin.
Watching another generation of Black and brown kids struggle to get their skincare needs met frustrated Hickey. And according to research, the feeling was mutual among Black consumersin the skin, hair and makeup aisles. While Black-owned brands like Fenty and Black Girl Sunscreen are getting on shelves, Black-owned beauty brands only make up about two percent of the industry.
Hickey conducted extra testing to make sure she met the needs of melanated babies by creating a plant-derived sunscreen that would blend better on darker skin tones and was gentle on sensitive skin. Thestates that eczema doesn’t discriminate against skin color, and that Black and Hispanic children have a more severe form of the skin condition than white children. Despite this fact, Hickey and her peers were shocked that she is the first to create a brand like this specially for kids of color.
Which is why Hickey finds herself on two main battlegrounds when it comes to proper Black skincare: one where she wrestles with the lack of diversity and another where she is battling the idea that Black people don’t need sunscreen. It’s a myth Hickey grew up with and one she still finds herself demystifying often.
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