Commitments often lack clarity and real efforts to curtail plastic use overall.
stores may have become lighter too. These companies are just some of the groups who have opted to lightweight their products in an attempt to reduce plastic pollution.While making individual bottles less plastic-intensive may sound good in theory, but isn’t as sweet as it sounds. “If you’re producing more and more plastic bottles overall, or reinvesting any cost savings from lightweighting into new products that are made of plastic, then that’s an insufficient response.
Beyond deficient strategies, the researchers also found ambiguity to be a challenge. Although 72 percent of the companies studied did make a commitment to reducing plastic use, their commitments often involved insufficient strategies like these or were too vague to be assessed for progress. “89 percent made at least one commitment that was neither time-bound nor measurable,” Diana says.
On top of this, the majority of companies studied did not link plastic pollution with climate change. Beyond
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