Comms agency: Here's how Pakatan ministers can communicate better
Citrine One managing partner Sharveswary Balakrishnan highlighted the importance of ministers being able to share their policies well.
“Now they are in government, the public expects them to live up to that high standard, so are they living up to that high standard now in terms of communication? Some ministers yes, some ministers still need to improve further,” Yap, who is also the firm’s crisis communications lead counsel, told reporters.
Managing Partner, PR & Media Relations Lead Counsel of Citrine One Sharveswary Balakrishnan addressing the members of the media with her welcoming speech. “But there’s only so long they can play ‘I’m a new minister’ card, they also have to step up and show that what they are announcing has got very long-term benefits in mind,” she said.Yap listed out a few pointers that the ministers could do to communicate their ministries’ policies better, including getting to know the protocols, standard operating procedures and documentation processes in their respective ministries.
“Train these people who are going to be represent you, these people must have deep knowledge, understanding on the policy you are planning for,” she said.
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