There is the potential to make money in European football, although many have failed, says this academic from the University of Portsmouth.
of this year’s Serie A, the top flight of Italian football, on April 22. A month later, they were back in the news having beenThis is not the first nor is it likely to be the last we see of US investment in European club football. Inter became the seventh Serie A club under American ownership, while US investors now own nine of the English Premier League’s 20 clubs.
The growing value of elite football clubs has led to increased interest from some American investors thinking they can buy now, hold for a few years, and resell the club for a profit. The sale of Chelsea in particular highlights the capital growth that European football clubs have undergone.in today’s money), a relative drop in the ocean compared to the £4.25 billion American businessman Todd Boehly and his Clearlake Capital consortium parted with to buy the club in 2022.
Many American investors come to European football having already made investments in other sports. Boehly, for example, is also an owner of a number of American baseball and basketball sides. This allows investors like Boehly to share resources from crossover investments - including marketing, contacts and ideas - which should lower some costs for each club or franchise.
There are many commercial opportunities to be found in European football, including increasing the variety and availability of merchandise. But European sports culture is much less commercial than in the US and many fans can be put off by the commodification of their sport.
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