Rising subscription prices are likely to lead to a rebundling of services, says Richard Waters for the Financial Times.
SAN FRANCISCO: What do the game streaming service Twitch, music app Spotify and video streamer Max all have in common? This week, they all raised prices for at least some of their subscribers, joining what has come to feel like a stampede byThere is no mystery behind this spate of price rises.
Warner Bros Discovery, owner of Max, at least broke into the black in streaming last year, making it the first traditional media conglomerate to do so. But it made a negligible profit on more than US$10 billion of revenue.A REPEATABLE TACTIC Spotify’s subscriber numbers have continued to rise strongly - one reason its stock price has soared fourfold since the start of last year. By 2031, Midia Research forecasts music streamers will be able to push through three more broad rounds of price increases, while also introducing new, higher-priced tiers of super-premium services.
As consumers feel the pinch from paying for multiple high-priced premium services, getting a discount for buying a package of services starts to become more attractive - something that encourages the recreation of the very media bundles that standalone streaming services helped to destroy.
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