Young people looking to start careers online should be careful what they wish for, says Erin Lowry for Bloomberg Opinion.
Opening the door to potentially millions of people to comment on your life choices is a vulnerable act. NEW YORK: Of all the many kinds of TikTok users in the United States - the casual consumer, the follower of viral content, the obsessed fan - the most famous is probably the influencer.
What gives me pause about the TikTok lobbying campaign isn’t the app itself - I don’t use it - but rather the notion that a career as an influencer, whatever that means, is something to strive for. One life lesson that’s hard to fully embrace in your teens and 20s is just how much you will change with each passing decade. As your life unfolds, your interests, opinions and values will evolve. This isn’t to say your 33-year-old self will dislike the person you were at 23. But that 33-year-old will almost certainly cringe at some of what’s in the 23-year-old’s journal.
When I built a brand in my early twenties called “Broke Millennial,” the label was basically true. It no longer is, but - thanks to social media profiles and a series of books - that name is still tied to my work more than a decade later.It’s difficult to stay connected to the almighty influencer north star of “authenticity” if your life changes financially, socially and emotionally because of your work.
Being “cancelled” is not so much a risk as an inevitability, as a seemingly small stumble can turn hordes of people against you. Some influencers have been known to give it all up to return to the 9-to-5 world, or at least move off social media and behind a paywall. Then the question becomes how, or whether, to retain influencer status when you return to the 9-to-5 world. The latter could be an issue if you've built a brand with which potential employers don’t want to risk association.
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