Swarovski has been undergoing a transformation involving many aspects of the world-renowned brand.
has signed a lease to open a flagship on Manhattan’s Fifth Avenue next year, WWD has learned.
To be located at 680 Fifth Avenue by 54th Street, the two-level flagship will be 14,000 square feet, with more than 150 feet of double-height wraparound exposure and frontage, and is scheduled to open in November 2023.previously had a store at 696 Fifth Avenue, which closed and was not considered a flagship, according to a company spokeswoman.
“The flagship will be located on Fifth Avenue in New York and is a huge milestone for the brand, as it expands with flagships across the globe,” said the spokeswoman. In New York City, Swarovski has seven stores, among them freestanding units in Rockefeller Center, Penn Plaza and in SoHo, as well as in-store shops. There are 200 Swarovski stores in the U.S.
Last year, Swarovski launched a “Wonderlab” retail concept and unveiled in Zurich a colorful flagship, on Bahnhofstrasse Avenue, as reported by WWD. Creative director Giovanna Engelbert called the flagship “an evolution, so after having [products presented] vertically, I wanted to have a more tactile experience, in a living room in this spaceship-meets-candy-store-meets-
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The Demand for Flexible Work ‘Will Only Accelerate' in Coming Years as Workers Feel More EmpoweredFlexibility has risen to the top of workers’ priorities at work. Here’s why it’s expected to trend in 2022 and how businesses can further meet employee needs
Read more »
Colton Underwood's Netflix Series 'Coming Out Colton': Everything We Know‘Bachelor’ alum Colton Underwood is stepping in front of the camera for his own series after coming out as gay in April 2021 — details
Read more »
Instagram brings parental controls to the US, confirms NFTs are coming soonMeta has just announced that parental controls are now rolling out to Instagram users in the United States.
Read more »
The Lost City Scores 100% Rotten Tomatoes Coming out of SXSWThe Lost City has a Rotten Tomatoes rating and the number will shock you. At the time of writing [...]
Read more »
'Significant' early spring heat wave coming to California next weekWinter isn't even over, and meteorologists are already talking about heat waves in California.
Read more »