The biggest risk around Pride marketing used to be getting accused of 'rainbow-washing.' Now it’s threats to workers.
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https://www.wsj.com/articles/combative-consumers-change-the-marketing-strategy-for-target-and-bud-light-97ca0ac2In-person confrontations and the conservative focus on trans issues have disrupted the usual story of purpose-driven marketing, in which brands take stands on social issues
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