It’s just like its namesake: snackable, though nowhere near as good as fans attest and far more problematic than they’ll ever admit.
Jesse Garcia plays Montañez as a nice guy, toiling as a janitor, who doesn’t let obstacles — an abusive father, a dalliance with drug dealing, a racist society, skeptical bosses — get in the way of his dreams. Veteran actors Dennis Haysbert and Tony Shalhoub nail their roles as the Rancho Cucamonga plant engineer who gave Montañez the breaks he needed and the PepsiCo CEO who allegedly OKd his Flamin’ Hot dreams.
From the mariachi yelps that punctuate the 20th Century Studios fanfare before “Flamin’ Hot” even begins to the vintage truck that Garcia’s Montañez drives at the end, Longoria glops on the. Spanish guitars, congas and mariachi horns blare throughout the film. White characters are mostly buffoons with no redeeming value. Beloved Chicano songs such as “Cutie Pie,” “No Tengo Dinero” and “Mexican Power” get trotted out as proof that Hollywood finally gets Latinos.
Dean’s story didn’t discount the arc of Montañez’s life — he really was a high school dropout from Ontario who rose through the ranks of Frito-Lay and now travels the country to speak about his unlikely rise. He just didn’t invent Flamin’ Hot Cheetos — others at Frito-Lay did.
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