In the past week, YouTube, Reddit and Facebook have finally learned that there is no glory or romance in being compared to the Wild West.
Increasingly, problematic old posts are being resurfaced, with new or rekindled outrage. Controversy and “authenticity” drive the influencer marketplace, particularly on YouTube, where feuds result in a reconciliation, mistakes in public apologies, with dizzying regularity and are often naked bids for attention and more followers, which, as in all media, can translate into profit.
Dawson’s multimillion-dollar success was based, in part, on his ability to rebound from each controversy with “authenticity,” which often involved a long video or social media post from him about the “toxic” atmosphere that hangs over social platforms that are fueled by gossip , judgment and cancel culture. In fact, Dawson’s racist past was revisited as he tried to extricate himself from another drama.
This time, however, an apology video proved to be the opposite of enough.
Indeed, the protests over George Floyd’s death might not have expanded so widely if not for social media, which allowed the video of his terrible final minutes to circulate to millions. Social media has become a very effective tool of social policing, especially of the police. It’s our smartphones that give citizens the capability of documenting everything from Costco Karen to police firing tear gas at clearly peaceful protesters. It’s social media that allows those videos to go viral.
But as the Mueller report revealed, the lack of even basic gate-keeping can backfire and cause serious personal and societal damage. Whatever you believe about the president’s involvement, there is incontrovertible evidence that Russian operatives used Facebook and TwitterLast month, Twitter, bowing to pressure over the spread of misinformation and hate speech, began adding labels to tweets it considered inaccurate or particularly incendiary, including several issued by the president.
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