Sanders has Colorado ranked No. 19 in the country and turned the Buffaloes into must-see TV as he and his son Shedeur find ways to use the media to hype their games.
., university spokesperson Steve Hurlbert said the school tried to determine the equivalent ad value of the earned media coverage of the football program since the start of the season.Head coach Deion Sanders and No. 19 Colorado visit No. 10 Oregon on Saturday.That’s on top of the record-breaking ticket and merchandise sales at Colorado, with the school reporting an 892% increase in team store revenue this year and a 2,544% surge year-over-year for the month of September.
According to the Hurlbert, Colorado has sold out every home game this season for the first time in school history.Deion Sanders has turned around a football program which went 1-11 in 2022. delivered the Boulder area $17 million in direct and indirect impact on the community, according to Hurlbert.Deion Sanders has turned Colorado into must-see TV for ESPN and FOX.Colorado issued 848 media credentials for the Nebraska game and Hurlbert said that number will go up for the Buffaloes’ date with No.
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