The high-end restaurant marketplace has been scooped up by Sam Benjamin, who runs Sydney-based Seventh Street Ventures.
, will return in a new incarnation as a celebrity chef meal home-delivery business after a serial entrepreneur bought the assets off administrators.
Justin Narayan, Anna Polyviou, Manu Feildel, Matt Preston, George Calombaris, Silvia Colloca and Gary Mehigan are among the chefs who have signed on to have their meals prepared and delivered by Providoor. In the same way that Woolworths acquired the Milkrun brand, website and social media assets after its collapse, the sale of Providoor is mainly about the brand and goodwill.Mr Benjamin bought the business name, all Australian and internationally registered trademarks of the name “Providoor”, its customer database, domain names, software codebase and social media accounts.The entrepreneur said he had been preparing for more than a year for the new business.
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