Coca-Cola is fighting for your attention. The company is unveiling a new look for flavored Coke products this month, and it has a new Coke variety coming in a few weeks.
The company is unveiling a new look for flavored Coke products this month, and it has a new Coke variety coming in a few weeks. It's part of the company's renewed focus on its Coke brand, as it dumps niche products and tries to drum up excitement for its core beverages.In the United States, new versions of Cherry Coke cans and bottles are magenta, with the white Coca-Cola logo emblazoned on the regular version and a black Coca-Cola logo on the Zero Sugar version.
The updated cans are supposed to"quickly communicate flavors and clearly distinguish between full-sugar and zero-sugar/calorie-free options," she added.The company started overhauling its packaging last year, she noted, when it changed the packaging of Coke, Diet Coke and Coke Zero Sugar. The company also tweaked the recipe for Coke Zero Sugar in an effort to make the drink taste more like regular Coke.
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