FEATURE: Coinbase channels Apple as it shifts pro features to its main app By AdamMorganMc
. The platform, which launched in 2018, had become home for many advanced crypto traders, a place where they could conduct technical analysis and place trades by interacting directly with the Coinbase order book.
Gupta has been with the company since September 2020, having previously worked at Circle, where he played a pivotal role in developing its stablecoin, USDC. He went on to say that,"like Apple Computers became Apple, at some point we have to become Coinbase," c Similarly, Coinbase is planning to become more than the sum of its parts. Gupta noted that while people may think of Coinbase as an exchange, to insiders it feels more like an ecosystem, where the exchange is just one part of its total offerings.
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