HANOI, Oct 7 — Ditching a lucrative career in finance, Vu Dinh Tu opened a coffee shop without telling his parents and joined a wave of young Vietnamese entrepreneurs using...
‘You may grow up in London, but you live in Malaysia’: PM Anwar slams ‘elites’ for shunning Malay language for English
But starting a cafe is not a career that many of Vietnam’s growing group of ambitious middle-class parents would choose for their children.“Gradually they found out — and they weren’t very supportive.”This photo taken on August 21, 2024 shows owner Nguyen Duc Hieu making a coffee at his cafe in Hanoi. Running a cafe is not a career that many of Vietnam's growing group of ambitious middle-class parents would choose for their children.
Coffee first arrived in Vietnam in the 1850s during French colonial rule, but a shift in the 1990s and early 2000s to large-scale production of robusta — usually found in instant brews — made the country a coffee production powerhouse and the world’s second largest exporter. But coffee is also hugely trendy, and there is money to be made if a cafe appeals to selfie-loving Generation Z.
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