As the 19-year-old phenom turns heads at the U.S. Open, she’s proving that tennis courts, like red carpets, are electrifying stages upon which to craft a star’s image.
Meanwhile, Gauff, who beat German player Laura Siegemund in the first round of the, is a subtler fashion head with understated taste and a keen eye toward history.
In 2019—again, when she was just 15 years old—Gauff, whose given name is Cori, wore white New Balances to the Australian Open with “Call Me Coco” scrawled on them in black ink.On Monday, she kept her New Balance silhouette simple—cropped tank, short skort—but the ensemble glowed bright green, the precise color of a tennis ball. “It’sJerry Lai/USA TODAY Sports/Reuters
That wasn’t the first time she made a sartorial splash at the U.S. Open. At last year’s tournament, Gauff went with a checkered blue and red set that had the words “New York City” splashed across the front in lime green and purple. Her nails, meanwhile, were long and tapered and dipped in pink at the ends.Gauff may play with color, but it’s doubtful that you’ll ever catch her thrashing an opponent while clad in a tutu,favored by all-time great Serena Williams.
Coco Gauff attends the WTA 50th Anniversary Gala at The Ziegfeld Ballroom on August 25, 2023 in New York City.Whether Gauff will capitalize on her “It Girl” status off the court with more designer collaborations has yet to be seen, but one can certainly imagine her thriving if she chooses to do so—especially if she continues crushing it at the ongoing U.S. Open.
“I really do love fashion,” Gauff told the press. “I love makeup. I love that type of thing. I just haven’t really thought about how I would build that into a brand, per se.”
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