The gonzo R-rated horror comedy “Cocaine Bear' sniffed up $23.1 million in its opening weekend, according to studio estimates, while Marvel's “Ant-Man and the Wasp: Quantumania” was quickly dwarfed in its second weekend.
NEW YORK — The gonzo R-rated horror comedy “Cocaine Bear" sniffed up $23.1 million in its opening weekend, according to studio estimates Sunday, while Marvel's “Ant-Man and the Wasp: Quantumania” shrank unusually quickly in its second weekend.
Instead, Universal Pictures' “Cocaine Bear” rampaged through multiplexes, scoring notably above expectations. Made for about $35 million and directed by Elizabeth Banks, “Cocaine Bear” stirred up plenty of buzz just from its title and its made-to-go-viral trailer. The trailer for “Cocaine Bear,” which played ahead of the Super Bowl, was watched globally by more than 90 million, Universal said, and caught fire on social media. But transferring can-you-believe-that's-a-real-movie buzz to the box office doesn't always work. "Snakes on a Plane," a movie many compared to “Cocaine Bear,” opened with $13.9 million in 2006.
“Cocaine Bear” managed to overperform despite mixed reviews from critics and a “B-” CinemaScore from audiences. Ticket buyers were 59% male, and 63% were aged 18-34. It added $5.3 million overseas. “Quantumania” is more easily outpacing “Cocaine Bear” internationally, where it added $46.4 million over the weekend.
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