The beverage giant is making its first alcoholic drink to hit U.S. retailers since 1983.
Coca-Cola will enter the hard seltzer market with Topo Chico in 2021 as the low-calorie, low-sugar alcohol category’s volume grew by 200% in 2019 and is dominated by just two brands.... [+]Ethan Miller/Getty Images for Nightclub & Bar Media GroupThe Topo Chico hard seltzer will first be sold in select Latin American cities—coming to U.S. retailers in 2021.
Coca-Cola “is committed to exploring new products in dynamic beverage categories, including hard seltzer,” according to aIn 2017, Coca-Cola acquired Topo Chico,a sparkling mineral water popular in Latin America and Texas. The company has yet to finalize distribution of the alcoholic drink in the U.S., a company spokesperson told theThis will be the first time the beverage giant has distributed an alcoholic drink in the U.S. since it sold Wine Spectrum—a line of wines—in 1983, according toCoca-Cola’s earnings dropped by 28% in the second quarter of 2020, which they attribute to a decline in out-of-home sales, per$3 billion. That’s hard seltzer total sales by U.S.
. Other alcohol giants like Constellation Brands, the parent of Corona, and Anheuser-Busch InBev, entered the market earlier this year with Corona Hard Seltzer and Bud Light Seltzer.In 2018, Coca-Cola launched a bubbly lemony alcohol drink called Lemon-Do in Japan. The drink is made with Japanese grain alcohol shochu, and comes in variations with 3%, 5% and 7% alcohol by volume, according to
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