Coca-Cola Co. is discontinuing its newest “permanent” flavor a little more than seven months after putting the product on the market. The beverage giant said Wednesday that Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be phased out and replaced with a new flavor that will be introduced next year. Coca-Cola Spiced went on sale in the U.S.
said Wednesday that Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be phased out and replaced with a new flavor that will be introduced next year.
Coca-Cola Spiced went on sale in the U.S. and Canada on Feb. 19. At the time, the company said it would be the first new permanent addition to its North American portfolio in three years. Or it may have gone to market too quickly. Coca-Cola’s North American marketing chief Shakir Moin told The Associated Press in February that Coca-Cola Spiced was developed in just seven weeks. It usually takes a year for Coke to come up with a new beverage.
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