Coke's 'Aha' moment:
Created in about six months, Aha will be the beverage giant’s first new brand in a decade.
With health and wellness a focus for consumers, sparkling water has been a category of growth as sugary traditional sodas have declined. “Our partners told us, ‘We don’t need yet another lime or berry-flavored sparkling water. We need something fresh and new that can help grow the category’,” said Julie Siwemuke, sparkling water director at Coca-Cola North America, in a statement.
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