The flavor was created to attract Gen-Z drinkers, who have a thirst for punchier flavors.
Tuesday, September 24, 2024 5:08PMCoca-Cola is discontinuing the production of its new Spiced flavor just six months after the soda hit shelves, marking the end of a disappointing attempt to attract younger drinkers.
Coca-Cola introduced Spiced in February with a splashy ad campaign. The beverage blended the traditional Coke flavor with raspberry notes. But Coca-Cola intended Spiced to become a permanent addition to its lineup because its research found that an "increase in consumer willingness to try a spiced beverage" and that raspberry was selected more than 5 million times on its Freestyle drink machines in 2022, which the company "often uses for inspiration" for new flavors, according to Sue Lynne Cha, the company's vice president of marketing for North America.
Coca Cola Coca Cola Spiced 15349361
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