Coca-Cola is facing controversy after recreating its iconic 1995 “Holidays Are Coming” campaign by using artificial intelligence. The company is not the first to receive criticism for using A.I. to promote its products. NBC’s business correspondent Brian Cheung reports for TODAY.
Coca-Cola is facing backlash online over an artificial intelligence-made Christmas promotional video that users are calling “soulless” and “devoid of any actual creativity.” The AI-made video features everything from big red Coca-Cola trucks driving through snowy streets to people smiling in scarves and knitted hats holding Coca-Cola bottles.
The company also announced in a news release that month that it would be partnering with artists to create artwork using Coca-Cola’s creative archives and AI technology. The company even has its own global head of generative AI.
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