A new campaign has been launched encouraging people to give their grandchildren a say in next week's European Parliament elections.
suggests that seniors with children in Europe are more likely to prioritize climate action, improving water resources and clean energy than the rest of the adult population.
“They want a healthy living environment for future generations,” said Martijn Lampert, who analyzes global lifestyle and value trends for the company.Platt said he felt it was unfair that seniors — who were less likely to experience the long-term consequences of Brexit — would have a say while children— who would be affected through their lives — were left out.“The voice of young people needs to be heard," Platt told NBC News.
Platt’s granddaughter, Lilly, may only be aged 11 but she's already a leader in climate change action.
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