A dangerous narrative has crept in, branding any progressive environmental policy as costly, woke, nanny state and an infringement on people’s freedoms
Climate change and even tethered bottle caps have got sucked into the culture warsThe environment, climate change and biodiversity loss have now got sucked into the culture wars. And in a world that is pivoting to the right, environmental policies are now in the crosshairs of many conservatives.
The message of the benefits of environmental policy are not getting through and rightly or wrongly ordinary people feel the burden lies on their shoulders. There is a perception that environmental policies hit people in their pockets. The challenge is how to win back the disaffected. To borrow a phrase from the other side, it’s time for environmentalists to take back control. The first action is to wrest the messaging on environmental action back from the politicians. We need to adopt clear and simple messaging that clearly outlines benefits of protecting nature and the environment, sells the benefits of climate action and offers hope and a vision for a better future.
We are lucky in Ireland we all have the opportunity to take part in policy creation at this level. Local environmental groups can get involved from the beginning of policy creation and ensure action is taken in the interest of the local community and our environment. It’s an opportunity for people to be a voice for nature in planning, housing, heritage, transport, tourism, economic development and more.
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