The Beautycounter founder is proud of the progress she pioneered in beauty, while acknowledging there is still more to be done.
Ingredient safety and traceability were among the most important questions the founders asked. The next frontiers include carbon neutrality, sustainability writ large and fair wages for workers in every step of the supply chain.
“When I started Beautycounter, I wanted to change the industry because I wanted to take toxic chemicals out of personal care, cosmetics products. That’s why I named the company Beautycounter, which was counter to the status quo,” Renfrew said. “With a love of fashion and home and other things, I came out appreciating the power of the
industry, not just in terms of the revenues associated with it, but the power in terms of people’s health, emotional and physical.
“We made significant progress, but that said, there’s so much work that needs to be done. We just began to scratch the surface, and not even just in the CPG industry. Industry at large needs to be held accountable for things like ethical and responsible sourcing and for looking at their carbon footprint,” said Renfrew.
It all ladders up to Renfrew’s stance that business viability and corporate responsibility can go hand-in-hand. “Businesses that are doing good can also do really well, they don’t need to be mutually exclusive,” she said. “As I think about my next steps and what I might pursue, I want to focus on the way we think about commerce, which is that it’s exclusive from doing good work for the world. That’s not specific to our industry, that’s business at large.
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