The lawsuit says Costco used online trackers on its website and shared the information with Meta, the owner of Facebook.
ISSAQUAH, Wash. — Issaquah-based Costco is facing a class action lawsuit over claims it shared members’ personal data.
The lawsuit filed on Friday says the local chain used online tracking technologies like Meta Pixel, a Javascript code that allows companies to track online activity, to provide personal and health information to third parties, including Meta, the owner of Facebook. The lawsuit claims that Costco put the tracker on its website, and when users went to its pharmacy pages and did things such as ordering a new prescription, refilling a current one, or asking about a vaccine, that information was collected and shared, without their knowledge, with Meta.The information gathered through Pixel is routinely used to “build profiles for the purpose of future targeting and marketing,” the suit states.
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