Even before the lockdown was initiated in the U.K., Cineworld the company had warned that a prolonged period of closure would cast serious doubt on its ability to carry on
, CEO Mooky Greidinger explains why he’ll need his cinemas to be — at least — half full, yet won’t be insisting that customers wear face masks. He also stands byrelease to premium VOD and why he’ll no longer be accepting any film that breaks the theatrical window. But perhaps most importantly, he offers up confidence about the future of cinema and how it has overcome every threat it's come up against so far.
Two meters is something that is still being discussed. Maybe it’s suitable for big open areas and public places, but not applicable for the cinema hall where people are sitting in their seat. I think it will be resolved shortly.I guess it will be around 50 percent and more. Different countries have different rules and different calculations. In order for it to be a good operation for us, also from the financial point of view, we must have at least 50 percent capacity.
When the crisis started, there were reports that Cineworld might not be able to survive a prolonged period of closure. As a business, are you out of the woods? Has the decision to cancel the acquisition of Canada's Cineplex helped Cineworld’s situation? Is this a financially positive move, or does it actually put more pressure on you financially?
We even took care of people that had left Cineworld just weeks before the crisis. The rules allowed us to take them back and then allow them to be furloughed as Cineworld employees. So if, for example, Disney decided to release a major title day and date theatrically and on Disney+, you’d still adopt this policy and not take it?
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