Amazon’s upcoming wide release of Ben Affleck and Matt Damon’s Nike movie Air exclusively in theaters in April “could represent the start of a substantive move into theatrical exhibition by streami…
in the summer of 2019. It provided the pic with a nice opening Super Bowl ad. Content from streamers could help boost a wide release slate that badly needs boosting to over 100 films this year or beyond, creeping back to the average 130 releases pre-Covid.“All of our traditional studio partners are insisting that theatrical is a better way of creating value,” Gamble said on a call after quarterly earnings.
It “depends on how well it holds” but “that seems to be the direction they’re heading on their films, what they are indicating, what they are telling us, and what we are hearing from other streamers, like Apple.” The sked, “At least on paper now has some similarities to 2022, more volume, but there is a little bit of a lull when you get into that late summer-early fall period.” That’s always been softer, “but movies also do really well in that period,” he noted. “There is opportunity there. What we suspect might happen is that studios might see that and there certainly is the potential for some shifting around of dates.
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