EXCLUSIVE: 2020 was a year of utter bewilderment as movie theaters went largely dark from Covid, and studios grappled with a complete stoppage of distribution. But with great chaos, came great oppo…
, saw the need for a one-stop solution between cinemas and studios for in-theater marketing. That efficiency is achieved via PaperAirplane’s Hanger, a centralized hub of proprietary digital movie marketing assets which studios upload to, and movie theaters download from, i.e. DCP trailers, social media videos and graphics, custom and exclusive content, web banners, GIFs, digital one sheets, etc.
In just over a year, PaperAirplane has racked up 1,300-plus registered users, and has supported over 225 titles for studios of all sizes to date, including Warner Bros., Universal, Focus Features, Walt Disney Studios, Sony Pictures, Lionsgate, Paramount, STXfilms, Briarcliff/Open Road, A24, Bleecker Street, Netflix, Gravitas Ventures, Roadside Attractions, Elevation, and eOne, along with the event cinema provider Iconic Events Releasing.
PaperAirplane hit a milestone today: the company recently surpassed its 100,000th digital asset downloaded from their portal, The Hangar. At the end of this week, nearly 120,000 total assets will have been downloaded from The Hangar.
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