After dressing the necks of the most famous women in its jewels, Chopard is launching a couture line of gowns, minis and jumpsuits ready for the red carpet.
“I wanted to create a collection for women who, like me, want to dress in a way that is fully aligned with who they are today,” said Scheufele. “Women in love with beauty — meaning true beauty, the kind that never goes out of fashion. Pure elegance. Clothes that can be cherished over time, worn in a variety of circumstances and in countless ways, without ever losing their value or relevance.”
The collection was also designed with sustainability in mind. Scheufele went for classic shapes that will last more than one season, and the staple pieces will be available on order for more than one season. “The Kalhath Institute works to strengthen the skills of the artisans, to pass on this exceptional expertise within India and to put in place framework conditions enabling the craftspeople to earn fair wages — and these are exactly the kind of steps we have been taking for several years at Chopard,” said Scheufele about working with the institute.
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