Cauliflower rice is coming to some Chipotle locations this week.
The new option will cost an extra $2.
In early 2019, Chipotle sought to attract customers who follow trendy diets like Paleo and Whole30 with its line of Lifestyle Bowls.Chipotle Mexican GrillConsumers will be able substitute cauliflower rice in place of white or brown rice at 55 locations in Colorado and Wisconsin, starting Wednesday. The new option is made with grilled cauliflower and seasoned with cilantro, lime juice and salt and will cost an extra $2.
In early 2019, Chipotle sought to attract customers who follow trendy diets like Paleo and Whole30 with its line of Lifestyle Bowls. "To date, one out of three new menu item requests from Chipotle customers is for Cauliflower Rice," Chief Marketing Officer Chris Brandt said in a statement on Monday.coronavirus pandemicShares of Chipotle were up less than 1% in premarket trading. The stock, which has a market value of $31.4 billion, has risen 34% so far this year.
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