Younger consumers are the champions of late-night dining. These companies want a slice of the pie.
Both companies announced Wednesday that they are extending their operating hours in select stores.
Both companies said the move was a bid to appeal to young consumers—and their penchant for late-night cravings. Newsletter Sign-up Yum! is no stranger to running late-night food joints. Both KFC and Taco Bell are open late in select markets, and the latter has often been a fan-favorite after a night out.
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