Chinese toy company Pop Mart opens Beijing theme park

Following in the footsteps of Disney and Studio Ghibli, China’s Pop Mart brand has expanded into the theme park business.

With its launch in 2010, Chinese toymaker Pop Mart set off a collectible craze with its anime-style figurines. Now, it’s amping up the hype further. Following in the footsteps of Disney and Studio Ghibli, Pop Mart has expanded into the theme park business, opening up its first in the Chinese capital of Beijing. The company said on Chinese social media platform Weibo that Pop Land - the 40,000-square-meter theme park that comes in four zones - opened on Tuesday, September 26 at Chaoyang Park.

Domestic players specializing in the amusement parks business include Chimelong Group, which runs a safari park and water park in the southern Chinese province of Guangdong, and Shenzhen Overseas Chinese Town Enterprises, which owns a series of Happy Valley theme parks around the country. Pop Land tickets sell for about $20 during weekdays and $25 during peak periods.

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