The broadcasters gather in the city of Guilin most nights in hope of standing out to users scrolling through reams of livestreams on Douyin, China's version of TikTok, where viewers can donate to their favourite streamers. | via philstarlife
The broadcasters gather in spots like this in the city of Guilin most nights in hope of standing out to users scrolling through reams of livestreams on Douyin, China's version of TikTok, where viewers can donate to their favourite streamers.
Conditions can be harsh—when AFP visited this week, the temperature had dropped to almost zero degrees Celsius , with streamers bundled in thick blankets and some bringing small heaters. Some livestreamers—like"Lipstick King" Li Jiaqi—have become e-commerce celebrities, making millions of dollars in endorsements and advertising fees through the platform. Viewers can buy virtual gifts for a range of prices—represented by emojis such as race cars, rockets and carrots—and give them to the streamers, who can convert them into money.On a good day, she makes up to 600 yuan over eight hours of streaming. On a bad day, her takings can be as low as 10 yuan .
"I really enjoy singing and dancing, so I thought I would make it a side job, to be able to do something I liked."
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